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By:Nancy R. Tag
Published on 2011-12-14 by SAGE



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Ad Critique teaches advertising, marketing, and management students--both the |suits| and the |creatives|--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

This Book was ranked at 11 by Google Books for keyword Advertising.

Book ID of Ad Critique's Books is XP5IriCK1XsC, Book which was written byNancy R. Taghave ETAG "3i/46HFQI78"

Book which was published by SAGE since 2011-12-14 have ISBNs, ISBN 13 Code is 9781412980531 and ISBN 10 Code is 1412980534

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Book which have "199 Pages" is Printed at BOOK under CategoryBusiness and Economics

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