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Advertising and Public Relations Research pdf/epub/kindle/txt ebooks
By:Jugenheimer
Published on by M.E. Sharpe



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This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

This Book was ranked at 3 by Google Books for keyword Advertising.

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Book which was published by M.E. Sharpe since have ISBNs, ISBN 13 Code is 9780765628732 and ISBN 10 Code is 0765628732

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