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By:Arthur W. Einstein, Jr.
Published on 2016-09-06 by McFarland



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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion—the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company’s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to “guess what name it bears.” This book traces Packard’s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company’s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

This Book was ranked at 34 by Google Books for keyword Advertising.

Book ID of “Ask the Man Who Owns One”'s Books is 7mRJh2RFlW4C, Book which was written byArthur W. Einstein, Jr.have ETAG "RdE7Pbc00b4"

Book which was published by McFarland since 2016-09-06 have ISBNs, ISBN 13 Code is 9780786456611 and ISBN 10 Code is 0786456612

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