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Advertising Myths pdf/epub/kindle/txt ebooks
By:Anne Cronin
Published on 2012-11-12 by Routledge



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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

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Book which was published by Routledge since 2012-11-12 have ISBNs, ISBN 13 Code is 9781135141493 and ISBN 10 Code is 1135141495

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