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Advertising pdf/epub/kindle/txt ebooks
By:Iain MacRury
Published on 2009-01-13 by Routledge



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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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Book ID of Advertising's Books is Lu-CAgAAQBAJ, Book which was written byIain MacRuryhave ETAG "XgV6STuc08E"

Book which was published by Routledge since 2009-01-13 have ISBNs, ISBN 13 Code is 9781134530502 and ISBN 10 Code is 1134530501

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Book which have "336 Pages" is Printed at BOOK under CategorySocial Science

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