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By:Joan Gibbons
Published on 2005-07-22 by I.B.Tauris



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Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

This Book was ranked at 8 by Google Books for keyword Advertising.

Book ID of Art and Advertising's Books is o6D6cAmaqYYC, Book which was written byJoan Gibbonshave ETAG "gzdZFpDvU+Q"

Book which was published by I.B.Tauris since 2005-07-22 have ISBNs, ISBN 13 Code is 9781850435860 and ISBN 10 Code is 1850435863

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Book which have "198 Pages" is Printed at BOOK under CategoryArt

This Book was rated by 1 Raters and have average rate at "5.0"

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