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Comparative Advertising pdf/epub/kindle/txt ebooks
By:Fred Beard
Published on 2018-06-19 by Rowman & Littlefield



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Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.

This Book was ranked at 39 by Google Books for keyword Advertising.

Book ID of Comparative Advertising's Books is yeFdDwAAQBAJ, Book which was written byFred Beardhave ETAG "3US1GsGJRPc"

Book which was published by Rowman & Littlefield since 2018-06-19 have ISBNs, ISBN 13 Code is 9781498560337 and ISBN 10 Code is 1498560334

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Book which have "246 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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