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Introduction to Public Relations and Advertising pdf/epub/kindle/txt ebooks
By:D F du Plessis
Published on 2000 by Juta and Company Ltd



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Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

This Book was ranked at 27 by Google Books for keyword Advertising.

Book ID of Introduction to Public Relations and Advertising's Books is dU2Yz3u9lMoC, Book which was written byD F du Plessishave ETAG "rQU3lCMk/sM"

Book which was published by Juta and Company Ltd since 2000 have ISBNs, ISBN 13 Code is 9780702155574 and ISBN 10 Code is 0702155578

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "156 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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