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Fraud Prevention in Online Digital Advertising pdf/epub/kindle/txt ebooks
By:Xingquan Zhu,Haicheng Tao,Zhiang Wu,Jie Cao,Kristopher Kalish,Jeremy Kayne
Published on 2017-06-08 by Springer



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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

This Book was ranked at 22 by Google Books for keyword Advertising.

Book ID of Fraud Prevention in Online Digital Advertising's Books is FlEnDwAAQBAJ, Book which was written byXingquan Zhu,Haicheng Tao,Zhiang Wu,Jie Cao,Kristopher Kalish,Jeremy Kaynehave ETAG "nO5bYsppJDc"

Book which was published by Springer since 2017-06-08 have ISBNs, ISBN 13 Code is 9783319567938 and ISBN 10 Code is 3319567934

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Book which have "54 Pages" is Printed at BOOK under CategoryComputers

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