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Personalized Digital Advertising pdf/epub/kindle/txt ebooks
By:Diaz Nesamoney
Published on 2015-03-31 by FT Press



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This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

This Book was ranked at 19 by Google Books for keyword Advertising.

Book ID of Personalized Digital Advertising's Books is Vxu9BwAAQBAJ, Book which was written byDiaz Nesamoneyhave ETAG "cYPngshONJI"

Book which was published by FT Press since 2015-03-31 have ISBNs, ISBN 13 Code is 9780134031071 and ISBN 10 Code is 0134031075

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