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Advertising and Integrated Brand Promotion pdf/epub/kindle/txt ebooks
By:Thomas O'Guinn,Chris Allen,Richard J. Semenik
Published on 2011-02-16 by Cengage Learning



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Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book's contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 2 by Google Books for keyword Advertising.

Book ID of Advertising and Integrated Brand Promotion's Books is IM_Bw9i4MdgC, Book which was written byThomas O'Guinn,Chris Allen,Richard J. Semenikhave ETAG "4Lf2KkN/m6o"

Book which was published by Cengage Learning since 2011-02-16 have ISBNs, ISBN 13 Code is 9780538473323 and ISBN 10 Code is 0538473320

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Book which have "734 Pages" is Printed at BOOK under CategoryBusiness and Economics

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