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By:Jay Conrad Levinson
Published on 1994-06-08 by Houghton Mifflin Harcourt



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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

This Book was ranked at 24 by Google Books for keyword Advertising.

Book ID of Guerrilla Advertising's Books is xkv7ky0cxUkC, Book which was written byJay Conrad Levinsonhave ETAG "jPOv8uxNsHQ"

Book which was published by Houghton Mifflin Harcourt since 1994-06-08 have ISBNs, ISBN 13 Code is 9780547347752 and ISBN 10 Code is 0547347758

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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics

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