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By:Michael F. Weigold,William Arens
Published on 2017-02-20 by McGraw-Hill Education



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M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

This Book was ranked at 7 by Google Books for keyword Advertising.

Book ID of M: Advertising's Books is zgEcMQAACAAJ, Book which was written byMichael F. Weigold,William Arenshave ETAG "5jEVSWz4TRM"

Book which was published by McGraw-Hill Education since 2017-02-20 have ISBNs, ISBN 13 Code is 9781259815942 and ISBN 10 Code is 1259815943

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Book which have "480 Pages" is Printed at BOOK under CategoryBusiness and Economics

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