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By:Paul Rutherford
Published on 1994-01-01 by University of Toronto Press



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Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

This Book was ranked at 40 by Google Books for keyword Advertising.

Book ID of The New Icons?'s Books is PrHZhExTn18C, Book which was written byPaul Rutherfordhave ETAG "0j2DWc+ONR8"

Book which was published by University of Toronto Press since 1994-01-01 have ISBNs, ISBN 13 Code is 9780802074287 and ISBN 10 Code is 0802074286

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Book which have "270 Pages" is Printed at BOOK under CategoryBusiness and Economics

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