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Retail Advertising and Promotion pdf/epub/kindle/txt ebooks
By:Jay Diamond
Published on 2011-03-17 by Fairchild Books



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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

This Book was ranked at 18 by Google Books for keyword Advertising.

Book ID of Retail Advertising and Promotion's Books is HLvYcQAACAAJ, Book which was written byJay Diamondhave ETAG "PXQqG8GueSU"

Book which was published by Fairchild Books since 2011-03-17 have ISBNs, ISBN 13 Code is 9781563678981 and ISBN 10 Code is 1563678985

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "448 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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eBook Version Availability Status at PDF is falseand in ePub is false

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