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Advertising and New Media pdf/epub/kindle/txt ebooks
By:Christina Spurgeon
Published on 2007-10-31 by Routledge



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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

This Book was ranked at 37 by Google Books for keyword Advertising.

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Book which was published by Routledge since 2007-10-31 have ISBNs, ISBN 13 Code is 9781134086214 and ISBN 10 Code is 1134086210

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