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Advertising pdf/epub/kindle/txt ebooks
By:Evelyn P. Mann
Published on 2012 by Nova Science Pub Incorporated



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In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digitial television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

This Book was ranked at 17 by Google Books for keyword Advertising.

Book ID of Advertising's Books is MApczgAACAAJ, Book which was written byEvelyn P. Mannhave ETAG "nN9lk40vFNE"

Book which was published by Nova Science Pub Incorporated since 2012 have ISBNs, ISBN 13 Code is 9781613246795 and ISBN 10 Code is 161324679X

Reading Mode in Text Status is false and Reading Mode in Image Status is false

Book which have "144 Pages" is Printed at BOOK under CategoryArt

This Book was rated by Raters and have average rate at ""

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