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Practical Guide to Comparative Advertising pdf/epub/kindle/txt ebooks
By:Rebecca N. Bleibaum,Ruth M. Corbin,Tom Jirgal,Christine A. Van Dongen,David Mallen
Published on 2018-06-06 by Academic Press



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Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

This Book was ranked at 25 by Google Books for keyword Advertising.

Book ID of Practical Guide to Comparative Advertising's Books is 8ROZtAEACAAJ, Book which was written byRebecca N. Bleibaum,Ruth M. Corbin,Tom Jirgal,Christine A. Van Dongen,David Mallenhave ETAG "nUpulDMAMp0"

Book which was published by Academic Press since 2018-06-06 have ISBNs, ISBN 13 Code is 9780128054710 and ISBN 10 Code is 0128054719

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