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Advertising pdf/epub/kindle/txt ebooks
By:Mara Einstein
Published on 2017 by Oxford University Press



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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of |Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

This Book was ranked at 36 by Google Books for keyword Advertising.

Book ID of Advertising's Books is jjsoDwAAQBAJ, Book which was written byMara Einsteinhave ETAG "4AN3Ta/Uh6M"

Book which was published by Oxford University Press since 2017 have ISBNs, ISBN 13 Code is 9780190625894 and ISBN 10 Code is 0190625899

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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