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Integrated Marketing Communication pdf/epub/kindle/txt ebooks
By:Jerome M. Juska
Published on 2017-10-02 by Routledge



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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

This Book was ranked at 27 by Google Books for keyword Advertising.

Book ID of Integrated Marketing Communication's Books is q0c4DwAAQBAJ, Book which was written byJerome M. Juskahave ETAG "nGHkDgQ+VFg"

Book which was published by Routledge since 2017-10-02 have ISBNs, ISBN 13 Code is 9781315526799 and ISBN 10 Code is 1315526794

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Book which have "230 Pages" is Printed at BOOK under CategoryBusiness and Economics

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