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By:Edd Applegate
Published on 1998-01-01 by Praeger Pub Text



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Profiling such luminaries as P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers who created it and then turns to early advertising agents, such as Francis Wayland Ayer. The great promoter P. T. Barnum's contributions are considered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of the Lord and Thomas advertising agency, as well as Procter & Gamble and the advertising of |Ivory soap.| Elliot White Springs's use of sex in advertising and the Spring's Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

This Book was ranked at 11 by Google Books for keyword Advertising.

Book ID of Personalities and Products's Books is 2xSSAAAAIAAJ, Book which was written byEdd Applegatehave ETAG "xDYIp28n9m0"

Book which was published by Praeger Pub Text since 1998-01-01 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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