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By:Shari Seidman Diamond,Jerre B. Swann
Published on 2012 by American Bar Association

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Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
This Book was ranked at 24 by Google Books for keyword Advertising.
Book ID of Trademark and Deceptive Advertising Surveys's Books is ckuHLwEACAAJ, Book which was written byShari Seidman Diamond,Jerre B. Swannhave ETAG "+JBM7PuVA9c"
Book which was published by American Bar Association since 2012 have ISBNs, ISBN 13 Code is 9781614384748 and ISBN 10 Code is 1614384746
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